The European CIAK Project with the analytical title Common Initiatives to AcKnowledge and valorize tourism potential of the programme area through cinema» is funded by the INTERREG Cross-Border Cooperation Program between Greece and Italy [Interreg V-A Greece-Italy] 2014-2020. The project is part of the Priority Axis 2 - Integrated environmental management - with a budget of about 900,000.00 euros. It aims to promote the utilization of the involved areas of Puglia and the Greek Regions by implementing initiatives related to the audio-visual sector, creating the opportunity to become more widely known and to highlight the attractiveness of the places, as well as their historical and natural beauty as catalysts for their tourism development.